Advices | 5 min read

Aug 17, 2018

Ways to make your site look trustworthy

On average, it only takes two to three seconds for a user to determine whether he or she wants to explore or leave your website, which can either cause you to bag a sale or lose a customer.

It does not matter how quickly your pages load, or how engaging your content is. In fact, even if you have the most compelling calls-to-action, these will be all for nothing if your visitors have doubts about your authenticity. As soon as they begin to question whether your site is trustworthy, they'll bounce right out.

So how do you develop your site in such a way that you can build some consumer-buyer trust? Here are a few suggestions you can look into.

Be very careful with your ad displays

Pop-up ads and banners do help generate extra revenue through your site. However, overcrowding your pages with off-site products will make your website appear unprofessional. What's worse, it could look outright spammy.

If you are truly serious about gaining the trust of your visitors, do not take the face value of your website lightly. Use less or no ads and try to ensure that your site is solely for your customers’ interest only.

Show off your reputation

If you have many years of experience, do not forget to make this a selling point. Visitors typically trust companies that have offered their products and services for multiple years in the past. Starting from the homepage, you can let your visitors know how many customers you have already served from the moment your website or business has started.

Showing this information assures your soon-to-be customers that you are a legitimate business. On top of that, informing your visitors of your experience will instil trust by asserting that you are an expert on your industry.

Put social media widgets

Since social media is where people on the Internet come together to socialize and discuss topics, showing accounts from the top platforms like Facebook, Instagram and Twitter will establish your credibility.

Adding widgets of your Facebook likes and Twitter followers will definitely help you increase trust with your visitors. So do not neglect the power of social media channels. When you earn the trust of your visitors, you can expect a quick rise of your opt-in rate.

Worn on your design

Remember, first impressions always last. This is why your web design is a critical factor in establishing trust. A poorly designed website will show your visitors that you do not care about their experience at all.

Furthermore, a sloppy layout can break a sale and can possibly ruin your brand. Remember, aesthetics matter and they should not be overlooked. If you are not tech-savvy enough to create a stunning website, hire a web designer.

Get A Security Seal

If you are carrying out transactions on your website, or if your customers would need to leave sensitive information to you, get an SSL certificate. This is what the visitors will look for before providing their credit card information. And otherwise google may show a warning signal anyway.

Once you purchase the certificate, you and your users will see a padlock logo and an "s" at the end of HTTP. Make sure to read about how to get a security seal properly and how to authenticate your seal logo.

Why is it crucial to build a trustworthy website?

Running an online store or a website where transactions are taking place will require every webmaster to establish trust with their visitors. After all, with all the possibilities of phishing scams and malware, people are just more cautious with their clicks than ever before.

What are the other factors that make a website trustworthy?

The information is complete, correct and unbiased.

If your visitors feel like the information you have given them are trustworthy and reliable, they are less likely to exit your website. Provide choices and unbiased opinion, even if you think your products and services are the best. On top of that, always show the source of your information, just in case some of your visitors want to cross-check what you are talking about.

The company has a protection, return, or get your money back policy.

Aside from security and privacy, other forms of customer protection are increasingly in need in the e-commerce world. Consumers want to know that you have their best interests at heart, especially if you could see their credit card information. Offer guarantees, even giving them back their payment if they would like a refund.

People buy from the companies they know, like and trust. But if trust is not established from the moment they step foot on your page, you can expect that conversion will not happen.

If you do not secure your website and you fail to put any information that would be worthwhile to your audience, then no one will visit your site again - at least, not intentionally. Follow the suggestions above to ensure that you build a trustworthy website.


Greg Hickman