Conversion | 3 min read

Sep 11, 2018

4 Website Markers That Screams Trust To Users

The first impression will always leave a larger impact on people.

Sadly, you only have a few seconds to impress people in the digital arena. They will base their decision whether to leave or stay on a website based on how it looks. Naturally, a quality website will look like you have devoted months or years to build it. Whereas a lackluster one is just simply unacceptable to many people and they will not trust it.

In this article, let us cover the importance of having a trusted website and what are the markers your visitors are going to check.

The Importance of a Trusted Site

With the presence of scams, malware and theft identity, people grow more wary with their clicks than ever before. If you are running an online store where transactions are taking place, there is a need for you to be hyper-prepared on how your website is going to look like. What does it mean to a customer for a company or a website to be trustworthy? The answer is simple. Better business!

When customers finally realize that you are indeed a trusted business, there are 4 things that you actually receive from them.

You protect your customers - Security and privacy are a growing concern for online consumers as they navigate the internet constantly. Your customers will feel at ease that you will keep their credit card information confidential and that they can easily request for refunds when needed.

You have complete an exceptional service -When people trust you because you provide exceptional service, they are less likely to check the other websites that are offering similar products as yours.

A better company moral -Your visitors will believe that you are a fair and law-abiding company.

Your products will do as what it promises -Ethical businessmen will never sell anything short from what they claim. So if a customer establishes that you are trusted, they will think that you are telling the truth and that your company's product will live up to its claims.

What are the instant markers that a typical customer will look at on your website to deduce that you are indeed a trustworthy company?

Layout and Web Design

Ultimately, the first impression comes from what your entire website looks like. You must do what it takes to get that professional-looking layout. A clean design with high-quality photos will let the visitors know that your business is legitimate and not just a fly-by-night operation that will take their money and vanish soon enough. The layout and web design are trust factors because they establish credibility. The more a visitor scans your pages, the stronger the trust is built.

Complete Business Information

Your homepage and blog page are not the only essential parts of your website. As much as the About and Contact pages do not get much attention compared to your product descriptions and blog posts, they are a good indicator of a trustworthy company.

Providing your address, phone number, email address and a list of people to contact with your concerns are markers that scream trust. The thought that they can easily contact and speak with a real human being if they run into some trouble reassures your visitors and soon-to-be customers that you are there to assist them.

Up To Date and Online

Beyond the layout, design and the complete business information, you need to ensure that your website is not just up to date with content, but that it also remains online 100% of the time. Make sure that your hosting provider has the appropriate bandwidth for your web traffic.

Social Media Activity

Consumers frequently check the social media accounts of the brands or businesses they are interested in. This is to see if they are sharing some of their recent products or services with their followers.

Furthermore, there is a consistent stream of customer reviews and testimonials on social media. But if the business does not have active social accounts, not even some shared, liked or commented posts, your visitors will assume that you are not an active store at all.

Use these trust markers to ensure that the visitors of your site will be at ease in buying from your store. The more trusted your website looks, the greater the chance you have for boosting your conversion rate. Miss out on these markers and you are letting your potential customers slip out of your hands. Don't let it happen!


Greg Hickman