Conversion | 6 min read

Aug 21, 2018

5 Different Types of Website Visitors and How To Convert Them

The internet has become the primary source of information for many people. If you own a website or a blog, you can directly look at the analytics of your website and identify the various types of visitors you are getting.

At times, there are unique visitors that never come back. There are also people who continue to check back and take specific actions on your site.

The various types of website visitors you will receive are described below.

  1. The Browsing-Kind

The browsing-kind of visitors do not really have a clear purpose when they land on your site. There is a likelihood that they reached your website because they need the products and services you are offering, but they are still nowhere near a buying decision.

  1. The Comparing-Kind

These are the people who know what they want and have the intention to buy. But they are still in the process of comparing prices and finding the best deal, benefits, and features. The best way to cater to the needs of these people is to provide a clear offer.

  1. The Returning-Visitor

These are the people who just keep on coming back and continue to browse your page for the products they are eyeing on.

They may also be reading your blog posts and checking your other content, but do not take any other further action. These are the ones that need a little nudge for them to opt-in. They may need further proof that your company is what they are looking for, in order to build more trust.

  1. The Competing-Side

If you are ahead of the game, there is no denying that your competitors will lurk around your website. They are sometimes mistaken as the returning-visitors, but they are there to simply spy, look around, and in some horrible cases, sabotage your website by leaving negative comments on some of your content or third-party review sites.

  1. The Determined Buyers

These are the visitors to your site who have already made the decision to purchase your product. They trust you and they like the products and services that your business offers. As long as their purchasing process is pleasant and hassle-free, it is likely that they will come back.

If you are serious about boosting your sales, the challenge now is how to convert your visitors (the first four types) into customers. It does not matter if you are selling products, offering services, these techniques below will help you boost your ROI.

Post Research and Case Studies

You have probably noticed studies posted on many different reputable blogs. Believe it or not, people actually read them. The reason why people take their time to read case studies is that the company gets to walk through their readers by showing them real and hard facts.

You do not need to create your own case study. You can research enough information from reliable sources, collect them and cite them properly to give credit to the original author.

Reviews and Testimonials

Take a look at Amazon. Customers can leave their thoughts on the products they have purchased for the benefit of the succeeding buyers. If the reviews or testimonials are good, then the people visiting the page are going to get more convinced to buy this item. This works the same with other e-commerce websites.

You just have to make sure that your testimonials are clear. It should also contain the full name and the image of the person. Choose longer reviews or testimonials as they are more convincing compared to shorter ones.

Fix Page Speed

Page speed has a huge impact on conversion rate, but this is often many webmasters forget about this. This is why the huge companies like eBay and Amazon do everything possible to ensure that their pages load incredibly fast.

According to recent studies, for every second of page delay, your conversion rate decreases by 7%. You may check your page speed in Google PageSpeed. This is a free tool from Google that you can use to help you decrease your load time.

In conclusion, every webmaster must know the types of visitors that are landing on their site. On top of that, there must be a course of action done in order to convert the visitors into customers.

There are numerous ways to strategize, but if you are still unsure about how to tackle the situation, you can either ask an expert, hire a service provider or use a tool like TrustActivity.


Greg Hickman