Conversion | 3 min read

Aug 19, 2018

6 Kinds of Pages A Trustworthy Website Needs

A company website can become the best sales tool for your business.

It is, after all, your storefront in the digital world. This is where your customers can browse, read about your products or services, and possibly proceed to make a transaction like buying a product or subscribing to a service. So you clearly have to be sure that you provide the best impression possible to your visitors when they peruse your website.

One common question in building a solid website is what pages should be included. Online entrepreneurs understand that they should have a specific page to showcase their products, often called a landing page. But aside from this, what else is needed?

Below are the most common pages that every website, no matter what your business line is, need to incorporate.

Homepage

This is the very first page most people will see. And as such, it should be able to tell your visitors who you are, what you do, and what your business has to offer to them. Your homepage should be a perfect blend of intrigue and business summary in order to arouse people’s curiosity.

There, you can show your recent blog posts, your physical address, and a brief history of your company. Since you need to capture the attention of your visitor right away, you should take the time to design your homepage perfectly. It should look professional and load fast.

About Us Page

The About or About Us page is the space where you can provide answers to the possible questions that your visitors may be asking about your brand or business. This page should contain who the owner of the website is, what is the business history, who are the target audience, and what makes the business special.

Find unique yet wonderful ways to demonstrate the reasons for selecting your company versus other businesses. Do not forget to post pictures of the key players of the website to establish some level of trust with your visitors.

Contact Page

Your Contact page shows the customers and visitors the different ways they can get in touch with you.

It is a critical page because this is where you need to showcase your mailing address, phone number, email address, and the names of the contact person in charge. Setting up a contact form is also very convenient for your visitors to leave comments, feedback and even ask questions.

Blog

You need to have a separate page to house all your blog posts.

You can treat your posts as if they were journal entries that need to be documented in a single notebook. Blog posts are listed in a reverse chronological order, which means the most recent post should always appear on top.

A separate page for blogs allows you to fully optimize your website and boost your rankings. Blogs are also excellent for search engine optimization as it opens up many different opportunities for you to maximize your website and give it a unique and expert-filled voice.

Another benefit is that some keywords used in the content of the blog posts will generate new organic traffic from search engines, the so-called long tail queries.

Privacy Policy Page

A privacy policy is a long statement disclosing how your website gathers, uses, manages and discloses all the private data it may collect in the normal running of its operations. It also informs the visitors how you manage the information you received from them.

If you are operating an e-commerce website or any site that requires you to gather a user's sensitive data, you are legally required to have a separate page to disclose your site's privacy policy. If you still find it difficult to compose one, you can simply Google a template that you may copy and slightly modify to fit the specific details and nature of your business.

FAQ Page

This page is dedicated to answering some of the frequently asked questions from your customers or clients. By establishing this page, you will lessen the number of people sending you inquiries and speed up the conversion process, as this is where potential customers will be able to find answers to the most commons question about your product or service.

Think about objections, excuses and possible hesitations that interested clients might have about working with you or purchasing from you. Address them on the FAQ page.

The six pages described above are just some of the basic pages a small business website needs to work on. Though there are also other minor pages to consider, begin with the six pages above in other to build trust and credibility.

Author

Greg Hickman

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