Conversion | 4 min read

Oct 2, 2018

Favorite E-Commerce Websites

Online retail continues to grow. An estimated 1.66 billion people worldwide purchased goods online in 2017. In the same year, global e-retail sales grossed over 2.3 trillion U.S. dollars, and a growth of up to 4.48 trillion U.S. dollars is projected by 2021.

It is clear that people have fully embraced online shopping. To cater to this burgeoning market and demand, more e-commerce websites are being created every day. There are so many options to choose from, but these are our top three favorite e-commerce websites.

Apple.com

Apple is one of the biggest online retailers with Internet Retailer ranking it as the #3 e-commerce website. Apple products are known for their exceptional design and attention to detail. Everything is done right. The same detail-oriented approach and simplicity is evident in Apple.com.

The site is very well organized, has a sleek aesthetic feel and is very streamlined. The homepage is uncluttered, and this minimalistic approach is evident throughout the website, making it extremely easy to navigate. They also have large, high-quality product images that are appealing. The checkout process is simple but thorough. From the great shopping experience, it is easy to see why Apple is a favorite.

Amazon.com

Although Amazon does not have the best design, it is one of the most customer-centric e-commerce websites. You can virtually get any product you could ever want on Amazon. It has amazing deals, offers an exceptional checkout experience and a faster delivery. Amazon’s ‘Customers Who Bought This Item Also Bought this’ feature is very helpful. The suggestions can save you a lot of search time.

Amazon provides in-depth reviews, detailed product descriptions and after checkout, they send you a detailed confirmation email. What every online shopper want, is to be able to get what they need, without jumping through hoops to get it, and have it delivered immediately. Amazon certainly fulfills this.

Walmart.com

Walmart.com is the most mobile-optimized e-commerce website. Before Walmart became one of the biggest online retailers, it was known for its Midwestern storefronts. It has successfully transitioned into online retail, and we love it. Its website was designed with the user in mind. The website is consistent on all devices. Whether you are shopping from your tablet, desktop computer or mobile phone, you get the same shopping experience.

The website is streamlined to make it easy to search for products. What makes it even better is the intuitive, personalized product recommendations, which cut down on the need for an extensive search. The website also allows you to make purchases from your nearby Walmart store which you can complete online. To boot, you can do your grocery shopping online. How awesome is that!

The checkout process is very easy. It is a three-step flow process that fits on a single page from start to finish. Since it is optimized for mobile, you get the same single-page checkout. This feature makes it easy to shop on your phone. Unlike other sites, you don’t have to deal with a checkout process with multiple steps and pages.

Conclusion

What makes an e-commerce website great, is the user’s shopping experience. All these websites have one thing in common, exceptional customer experience. They have figured out what people want and worked to deliver.

The reason why online shopping is very popular is because of the convenience it offers. You can get anything with a click of a button. So when you go to an e-commerce website, you want your shopping experience to be as pleasant as possible. From searching for products to checkout to delivery, the whole process should be free from hassles.

A website’s return policy is also a factor in online shopping. Most e-commerce websites have return policies that favor customers. You can buy a dress, try it and return it if it doesn’t meet your requirements.

Author

Greg Hickman

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